The Gel Works story

EST

1982

Have you ever wondered how a lube company gets started? Here's our story.

Near the end of the coursework of a biological chemistry degree, before the research years, our company founder and CEO Paul Whyte, began designing and researching personal lubricants. In 1985, he got a request from a friend who was researching public health. At the time the market's lubes were great for medical exams, and the pleasure products to be used with condoms were yet to be invented. Surely with his knowledge of chemistry, Paul could figure something out. Wet Stuff was born here.

Today, our company is 32 years old and, in that time, has had 50 formulations in the market. We now have a range of 22 different formulations available, including water-based, silicone-based and our unique, creamy combination water/silicone-based lubricants. We aim to make our lubricants as accessible as possible to anyone who needs them, including hard-to-reach parts of the world that are exposed to high levels of risk. Paul has developed and maintained collaborations with world leaders in research of condom and public health. He has continued to investigate personal lubricants, biological chemistry and public health research, and community feedback to update the existing formulations and add new ones. A new formulation with a prebiotic ingredient to help women keep balanced, with a low irritant preservative system and very low osmolality for sensitive women is currently under development. We aim to keep pushing the boundaries and seek to have something to satisfy all different kinds of play for all different kinds of people!